2024: The Year We Kiss Goodbye to Sh*tty Content – A Workshop for Women Entrepreneurs."

The Brand Consistency & Recognition through Simplicity with Marketing Tools of 2024
Kellie Moore (@missbrowbeauty_pmu) on social media is redefining brand consistency and recognition with her streamlined approach using the marketing tools of 2024.

She focuses on the power of simplicity to create a brand identity that’s both memorable and impactful. With Kellie’s guidance, you’ll discover how less can be more in a world brimming with complex strategies, harnessing the latest technology to ensure your brand’s message is clear, cohesive, and resonates with your audience.

Learn Content Creation Marketing with these 7 Tips

Are you trying to brand your business while juggling life's million and one tasks?

Ever feel like you're spinning plates while trying to create content that doesn't just scream "meh"? Well, 2024 is the year we collectively say, "No More!" to sh*tty content.

Join us at our workshop, where we're dishing out the honesty of content creation that shines.

1. Create a Content Marketing Strategy

Start by profiling your target customer—dive into their pains, pleasures, and platforms. Are they professionals scrolling LinkedIn or millennials double-tapping on Instagram?

Then, set SMART goals—Specific, Measurable, Achievable, Relevant, and Time-bound. For instance, "Increase blog traffic by 30% within six months" is a SMART goal. It's clear, attainable, and has a deadline.

Insider Tip: Use the accessible version of tools like Google Analytics to understand who's visiting your site and what content they love. Tailor your strategy accordingly.

2. Use a Content Calendar

A content calendar is like a personal trainer for your content creation—the accountability partner you love to hate but can't thrive without. It's not about fancy software or color-coded extravagance but consistency and foresight.

I've turned chaotic spurts of creativity into a well- oiled machine using nothing more than a Google Sheets calendar. By planning topics, deadlines, and publication dates ahead of time, you streamline your process and ensure a consistent flow of content that your audience can look forward to.

Insider Tip: Tie your content calendar to notable
dates and trends in your industry. This relevance
boosts engagement and can give you a timely edge over competitors.

3. Repurpose Content

Repurposing content is like giving your old wardrobe a new lease on life—it's sustainable and economical. Is that eBook gathering digital dust? Break it into a series of blog posts. The webinar you hosted last month. Chop it into bite-sized videos for social media.

During my early days, when resources were scarce, repurposing content was my ace in the hole. It allowed me to maximize the value of every piece of content created, reaching different segments of my audience across various platforms without additional resource expenditure.

Insider Tip: Turn popular blog posts into infographics or cheat sheets. These shareable visual formats can drive significant traffic back to your site.

4. Use user-generated content

Embracing user-generated content is akin to tapping into a wellspring of authenticity that money can't buy. Your customers' photos, reviews, and testimonials are gold nuggets of marketing potential. It's content that builds trust and fosters community, and best of all, your audience creates it for your audience.

I learned the power of user-generated content when a simple customer review became a testimonial that outperformed any copy I could conjure. It was genuine and relatable, and it resonated. Encourage your customers to share their experiences and make it easy for them to do so.

Feature their content prominently and watch as they become your most influential brand ambassadors.

Insider Tip: Create a branded hashtag for your products or services. It makes collecting and sharing user-generated content a breeze.

Real-Life Example: Making the Most of User-Generated Content

As a small business owner with limited resources, I found it challenging to create engaging content for my social media platforms consistently. However, I discovered the power of user-generated content when I ran a contest encouraging customers to share their experiences with our products.

Not only did this provide me with a wealth of authentic content, but it also fostered a sense of community among our customers.

The Impact
The user-generated content saved me time and money and resonated with my audience on a deeper level. I built trust and credibility by featuring real stories and experiences while maintaining an active online presence.

This personal experience taught me the value of leveraging user-generated content as a cost-effective and impactful strategy, especially when resources are limited.

5. Use Content Curation

Share valuable content people haven’t seen so you become the go-to place to find the best content. You want to be a trendfinder and analyst to build brand awareness and grow a following.

In my journey, curating content was a lifesaver when original content creation was not feasible due to time constraints. I kept my audience engaged without always creating from scratch by sharing industry news, insights, and articles from thought leaders, coupled with my perspectives.

Insider Tip: Always give credit where credit is due. Tag authors and sources to build relationships and expand your reach.

CURATED CONTENT DISTRIBUTED.
Regarding distributing curated content, marketers focus on three critical strategies according to Curate’s data.